London 2012 Olympics comes under fire for providing torch bearing places for staff of sponsors Coca-Cola, BP, EDF and Adidas | The Drum
2012 Olympics investigation: the story behind the olympic sponsors | Data journalism | The Guardian
Adentity Blog: Adidas – the Olympics of Advertising!
2008 Beijing Olympic China NOC Sponsor Adidas Pin | Beijing olympics, Olympics, Beijing
Adidas 'sells £100m of Olympic merchandise'
The real value of a World Cup sports sponsorship | INTHEBLACK
London 2012 sponsorship sees Adidas UK sales increase by more than 10 per cent
AIBA announces sponsorship agreement with Adidas for the 2017 World Boxing Championships in Hamburg - AIBA
Mujiri - Showcase: Adidas Olympics // Three Fingers
How damaging is an Adidas decision to pull its athletics sponsorship?
Olympic sponsors' Buzz boost | YouGov - BrandIndex
Coca-Cola, BA & adidas top Socialympics scoreboard as sponsors change gear | Sociagility
London 2012 Olympics: GB's medallists may be barefooted on podium after BOA take tough stance over sponsorship
German sponsors inch across Olympics highwire | Reuters.com
List of Adidas sponsorships - Wikipedia
Sports Sponsorship Market 2019-2023| Evolving Opportunities with adidas and Nike, Inc | Technavio | Business Wire
brandchannel: London 2012 Watch: Sponsorship Friction Rises Between Nike and Adidas
British Olympic Association reaches agreement with athletes over sponsorship - AW
Adidas unveils Stella McCartney designed Team GB kits for Rio Olympics | The Drum
Olympic sponsorship lifts Adidas sales – Marketing Week
Rio 2016 Olympic Games campaign round-up: the latest activity as brands vie for gold
The Olympics: Which Brand is Going for Gold?
Adidas unveils its Olympic ambitions | Apparel Industry Analysis | just-style
Adidas appoints Stella McCartney for Olympics
